The endeavour made for 'clean india ' act as the steeping stone towards the Swachh Bharat campaign launched by the government of India .However, onus for making india clean should not be confined to the governmental ambit but it must be inculcated in every citizens of the country ,starting from first citizen to the last. The objective of swachh Bharat are to reduce or eliminate open defecation through the construction of individual, cluster and community toilet .Since the launch of 'Swatchh Bharat Mission (SBM)';sanitation coverage in india has gone up from 41% to 62%,the number of people defecating in open in the rural india has come down from about 550 million to about 350 million .Unlike earlier sanitation programes ,SBM is not a toilet construction program ,bur a behavioural change mass movement .It is relatively easy to built a road ,bridge or an airport.but trying to change human behaviour is complex .
As movies are considered to be the reflection of of society through which we can spread message to mass .A movie named 'Toilet Ek Prem Katha'has beautifully spread a message of making toilets in homes .The dialogue which capture the mind of layman is -"BIWI PAAS CHAHIYE TO GHAR MW SANDASS CHAHIYE".
At an individual level one can creat awareness about the use of toilets , instead of defecating in outside .Through various short movies people mindset can be changed .So small effort of large people can create a huge change.
As movies are considered to be the reflection of of society through which we can spread message to mass .A movie named 'Toilet Ek Prem Katha'has beautifully spread a message of making toilets in homes .The dialogue which capture the mind of layman is -"BIWI PAAS CHAHIYE TO GHAR MW SANDASS CHAHIYE".
At an individual level one can creat awareness about the use of toilets , instead of defecating in outside .Through various short movies people mindset can be changed .So small effort of large people can create a huge change.
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